Describing what you want, instead of what you don’t want shifts the framing to supportive and doable. Most people say more than necessary when they haven’t planned it in advance. It is extremely useful when you are uploading news in your blog. I also believe that your communication with potential clients through printing and web should be trustworthy and honest. Clients will support your business. It is also very important to follow up after a newsletter or a comment on your company’s profile. Try to use politeness and patience with the intention to understand what your customer needs. Last but not least, I also recommend asking for feedback from others which is the best way for better and more effective results.